Lidija Lalicic

Hi, I’m Lidija—a creative thinker with Dutch roots, based in Vienna, Austria. I hold a PhD in Innovation & Brand Management and bring over 15 years of global experience. Throughout my career, I’ve lectured and spoken on branding, storytelling, marketing research, and entrepreneurship, earning several awards along the way. I’m passionate about connecting with creative minds from around the world! My work spans multiple roles: startup founder, educator, researcher, and branding expert. Through my branding studio, I help businesses transform their identities and strategies for long-term success. As a lecturer, I inspire the next generation of marketers and entrepreneurs, and as a researcher, I bridge the gap between academic insights and practical solutions. My mantra? Let’s create, connect, and make an impact! www.lidijalalicic.com

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